Overview
Offline methods of getting people to your website are not covered in this book, only online methods.
Your ultimate goal is to get traffic from people that are interested in what you are offering.
Traffic from just anyone won’t help you – it will just waste your resources. For this reason, do not waste any time thinking [...]
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Keywords and keyword phrases are the lifeblood of websites.
A keyword can be thought of as any word that a user types into a search engine. A keyword phrase can be thought of as any collection of words a user types into a search engine.
Which Keywords are Important
When someone types a keyword, lets say something related [...]
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Method One: The Long Tail Method (takes work)
What’s on your website right now? If it’s hierarchical you probably have a home page, an about us page, maybe a rates page, maybe a products page or category, maybe a pictures page, these are all probably grouped together somewhere – those links are called your navigation. If [...]
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A good definition for Search engine optimization is the act of altering a web site so that it does well in the organic, crawler-based listings of search engines.
My never-break rules of SEO are:
Never overdo it.
These days, it’s better to underdo SEO than it is to overdo it. In the last couple of [...]
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Method 1: Throw a Bunch of Pages at the Engines and Hope something Sticks
This is my method: I make a moderately large, user-friendly, easily navigable site. I write and write and write page after page of content. Each page targets a few keyword phrases, but very mildly (I don’t do anything more than make sure [...]
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Contact webmasters and ask for one
If you are a Hawaii site, or a parenting site, or a business how-to site, or anything that could possible relate to any of these start with me. As long as I don’t think your site is spammy, and it looks like a complete site, and it’s interesting or unique [...]
